logo development
Now live: Freshwater Cove
Freshwater Cove is the site of Australia’s most remote coastal camp. Most visitors are keen sports fisherman seeking out an adventure in this totally wild corner of the country. However, “the cove” also offers cultural and wildlife tours and some of the best whale watching tours in the world. Camp Manager, Peter Tucker, approached us with the desire to have a site which would communicate the feel of the location, and the connection one feels to the vast antiquity of this part of the world. However, he also wanted to connect with potential customers in their own language. › Continue reading
Parting the mist to reveal the perfect logo
Good logos seldom come easily. Sometimes you can cut through the fog surrounding the organisation/company name, their activities, their market and all the other considerations which shape the likely content of a logo in an hour or two. However, for me it often takes days of staggering in the mist until, like a sculptor, I peel away the impervious and arrive at the truths which underpin the concepts for the design which naturally follows. Then, it’s the reward of the completed logo that makes the whole struggle worthwhile. › Continue reading
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