Now live: Freshwater Cove

Freshwater Cove is the site of Australia’s most remote coastal camp. Most visitors are keen sports fisherman seeking out an adventure in this totally wild corner of the country. However, “the cove” also offers cultural and wildlife tours and some of the best whale watching tours in the world. Camp Manager, Peter Tucker, approached us with the desire to have a site which would communicate the feel of the location, and the connection one feels to the vast antiquity of this part of the world. However, he also wanted to connect with potential customers in their own language.

A new logo

Peter also requested a new logo. We decided on something with a resort feel because we wished to connect with many in the Cove’s market (not that you’d really call Freshwater Cove a “resort” in the sense that most of us think of a resort). However we also wanted the image to convey the vast antiquity of the region and reflect Peter’s profound connection with the land and the local Traditional Owners, the Worrworra people.

We came up with a nice primitive feel to the logo. Whilst we didn’t want to produce a pale imitation of indigenous art, we drew in elements of style which acknowledge or echo the works of these people which are now globally famous. The primitive fish describes the Raison d’être of Freshwater Cove and the surrounding stars, in the style of indigenous artists, reminds one of the remoteness of the site: a place where millions of stars appear as if at one’s fingertips each night (a scene which few in the city ever enjoy).

A captivating site

The site itself is an eye-grabbing fusion of primitive and clean and modern. It features beautiful imagery displayed in Flash banners with sophisticated and highly appealing transitions. The rich ochre colours reflect the Kimberley landscape. The entire site reeks of enticement.

Keeping the content management simple

It was important to Peter that he be able to manage the site content, as he needed to keep his booking schedule in order on a day to day basis. Peter will be the first to tell you that he’s much more at home baiting a hook than updating web sites, so we packed the gorgeous design into a custom WordPress format, making it dead easy for Peter to maintain a news page, update his image gallery and stay on top of his booking schedule. Please view this site, but beware, you too may feel inspired to make your own trip to the Cove soon.

Tags: logo development, web design sutherland shire, WordPress