Parting the mist to reveal the perfect logo

Good logos seldom come easily. Sometimes you can cut through the fog surrounding the organisation/company name, their activities, their market and all the other considerations which shape the likely content of a logo in an hour or two. However, for me it often takes days of staggering in the mist until, like a sculptor, I peel away the impervious and arrive at the truths which underpin the concepts for the design which naturally follows. Then, it’s the reward of the completed logo that makes the whole struggle worthwhile. › Continue reading

Tags: design, logo development, web design sutherland shire